Changing Email Plans and Opting in Again

Are yous thinking well-nigh the quality of your e-mail list? Or exercise yous desire to make sure your subscribers are intending to read the email marketing yous transport out?

You may have found your answer in double opt-in, which is a process that ensures the best feel for your subscribers. Rather than single opt-in, double opt-in offers an extra footstep in the verification process.

To ensure the all-time results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set information technology up.

Double Opt-in vs. Single Opt-in

In i pace, users tin can subscribe to emails that utilise single opt-in. This means that the only thing users accept to exercise to subscribe is type their email address into the required field. Single opt-in is helpful for marketing teams that desire the process of signing up for automated emails to be as quick as possible.

A great benefit of single opt-in is the opportunity to abound your email list faster. The simplicity of automatically subscribing users is helpful if y'all want an expansive contact listing.

On the other manus, double opt-in offers an extra confirmation stride to verify each email address added to your contact database. When this setting is enabled, contacts who are created will receive a follow-upwardly email with a link to confirm their email subscription.

This extra stride could be useful for generating higher-quality leads for your email campaigns. Someone who has inputted their email in a text box might not realize they've subscribed to your electronic mail newsletter, and feel frustrated when they begin receiving emails. Past using double opt-in, you're ensuring each site visitorwantsto subscribe to your newsletters.

Another great asset to double opt-in emails? You can create them right in your HubSpot CRM, no matter which version you lot have. Later creating them in HubSpot, y'all can transport them to your contacts that are created in HubSpot.

If you're a HubSpot customer, go along reading to learn how y'all can enact double opt-in for your emails today.

What is double opt-in?

Double opt-in is when a user signs upwards for email marketing, and so confirms the subscription via a dissever email or landing page to officially be added to an email list. This process reduces the risk of spam and increases the interest level of the user.

HubSpot users can configure both unmarried and double opt-in by creating an electronic mail entrada and setting it up within HubSpot'due south CRM. This feature is available for free marketing tools, Marketing Hub Starter, Basic, Professional, and Enterprise.

Information technology'due south important to notation that in HubSpot, double opt-in forms are specific to the email account that confirmed the subscription, so if contacts update their emails, they volition have to re-subscribe.

Now, allow's walk through how to gear up double opt-in.

How to Set up Up Double Opt-In

For this walkthrough, all you'll demand is your HubSpot dashboard and copy for the double opt-in. The entire procedure should but take around 20 minutes.

one. Access email options

In the upper right-hand corner of the HubSpot toolbar, access your email options by clicking the "Settings" graphic. The picture show beneath illustrates what you should see when you lot open up Settings.

On the left side of the toolbar, y'all want to click "Marketing," > "Electronic mail," > "Subscriptions." If you curl to the bottom of the folio, you volition encounter double opt-in features and customization tools. From here, you lot will create and publish the electronic mail.

2. Create an opt-in e-mail

Before enabling double opt-in, yous will accept to create an email that contains the subscription choice. To do this, click "Publish opt-in electronic mail." I provided an example of this below and noted three important factors that should be in the email.

First, clicking "Edit details" lets you customize the subject line and preview text. Second, ensure the "Confirm your subscription" option is in the body of your email. Third, click "Side by side" > "Update" to ensure that your e-mail has been published and saved.

three. Customize the feature

Back in the "Subscriptions" tab, (I merely clicked the "Back" button), enable the opt-in switch past toggling it to "On." From there, you lot can customize the means your email is seen by filling in a few fields, pictured below.

Under "Enable options," you tin can cull how customers volition see your email.

• Enable for some pages only: Choosing this will ensure sure HubSpot pages you have are enabled for double opt-in.
• Disable for some pages but: This volition enable double opt-in on all HubSpot pages. New contacts created through an API or import volition accept to ostend their subscription type using their email link.

If you choose, you can besides create a new folio in the dropdown card fields and publish a follow-upward e-mail that subscribers volition receive one time they confirm their subscription.

And from there, you accept double opt-in fully set upward to ship to your contacts. On the contacts controls, you'll see an pick to ship them the double opt-in electronic mail. Remember, in guild for a subscriber to sign-upwardly for your marketing emails, they'll have to open your double opt-in to confirm their intent manually.

Double opt-in is an excellent way to get a experience of the contacts who are about interested in your content. This can brand your metrics more than accurate when reporting email marketing ROI. Further, you'd be able to tailor the emails based on the response charge per unit, making them even more targeted towards your audience.

For more information on e-mail marketing, check out our ultimate guide here.

Originally published November 27, 2019 4:00:00 AM, updated June x 2021

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Source: https://blog.hubspot.com/marketing/double-opt-in

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